Rehoboth Financial Solutions
Rehoboth Financial Solutions
A Leading Small Business Lending Company
A Leading Small Business Lending Company
Business Consulting Services
Business Consulting Services
Our objective is to help make your business be more profitable, highly-sales productive and more successful. We do so my building your clientele in the most cost-effective way. We will not take on your marketing project if we cannot help you achieve your objectives. After using analytical tools (like Comprehensive Analysis Tool) to evaluate your target market, your services, your industry and your location, we will determine if we can help you achieve your objectives in your marketplace within alloted time frame. If we need to train your sales team to have better results, we may include cost as a bundle in your marketing proposal.
Our objective is to help make your business be more profitable, highly-sales productive and more successful. We do so my building your clientele in the most cost-effective way. We will not take on your marketing project if we cannot help you achieve your objectives. After using analytical tools (like Comprehensive Analysis Tool) to evaluate your target market, your services, your industry and your location, we will determine if we can help you achieve your objectives in your marketplace within alloted time frame. If we need to train your sales team to have better results, we may include cost as a bundle in your marketing proposal.
Business Consulting Services
Business Consulting Services
Business Growth and Expansion
Business Growth and Expansion
- Business Valuation and Exit Strategy
- Executive Development and Recruitment
- Financial Management
- Profit Engineering
- Pricing Strategy
- Profitability Improvement
- Sales and Marketing Planning
- Strategic Planning for the Future
- Business Succession Planning
- Turnaround and Restructuring
- Organizational Structure
- Management Reporting Systems
- Operational Strategy and Process Improvement
- Productivity and Incentives
- Competitive Analysis
Financial Management Services
Financial Management Services
- Pricing Strategy
- Cash Flow Forecasting
- Financial Systems Review and Integration
- Budgeting
- Corporate Structure and Tax Planning
- Audit Preparation
- General Ledger Maintenance
- Chart of Accounts Revision
- Monthly Financial Reporting
- Year-end Close Out and Preparation for Tax Filing
- Cash Management
- Payroll, A/P, A/R
- QuickBooks Training
- Budgeting and Forecasting
- Cost Analysis and Controls
- Pricing for Profit
- Bank Presentations
Strategic Business Assessment and Plan for Improvement
Strategic Business Assessment and Plan for Improvement
We will conduct comprehensive, 2-3 day, on-site, fresh-eyes assessment of your business will be conducted by InsighTraker Business Consulting Advisors. Upon completion of the assessment, one of our InsighTraker Business Consulting Advisors will present the business owner and management team with a written assessment of your business and a recommended plan for improvement.
We will conduct comprehensive, 2-3 day, on-site, fresh-eyes assessment of your business will be conducted by InsighTraker Business Consulting Advisors. Upon completion of the assessment, one of our InsighTraker Business Consulting Advisors will present the business owner and management team with a written assessment of your business and a recommended plan for improvement.
Marketing Strategies
Marketing Strategies
Define your marketing strategy
Define your marketing strategy
An effective marketing strategy will help you to define the overall direction and goals for your marketing. Your strategy should articulate how you are going to deliver your products or services in ways that will satisfy your customers.
An effective marketing strategy will help you to define the overall direction and goals for your marketing. Your strategy should articulate how you are going to deliver your products or services in ways that will satisfy your customers.
Once you have defined your customers or target market, you need to start developing and implementing tactics to reach them. The marketing mix will make up the tactical elements you will use to carry out your strategy and reach your target market. InsighTraker Business Consulting Advisors will assess your market, your product, your processes, your promotional material, your position and your pricing;then, we will provide you with a comprehensive marketing plan to help you succeed.
Once you have defined your customers or target market, you need to start developing and implementing tactics to reach them. The marketing mix will make up the tactical elements you will use to carry out your strategy and reach your target market. InsighTraker Business Consulting Advisors will assess your market, your product, your processes, your promotional material, your position and your pricing;then, we will provide you with a comprehensive marketing plan to help you succeed.
Marketing mix tactics
Marketing mix tactics
Identify the tactical action steps which will turn your strategy into a reality in your marketing plan, using the guide below.
Identify the tactical action steps which will turn your strategy into a reality in your marketing plan, using the guide below.
1. Your product or service
1. Your product or service
What product or services are you going to offer? Discuss the branding, the packaging (where applicable), and ongoing product or development. You should consider the features and benefits you offer, your unique selling points (What makes your product/service different from everyone else's) and what potential spin-off products of services might be.
What product or services are you going to offer? Discuss the branding, the packaging (where applicable), and ongoing product or development. You should consider the features and benefits you offer, your unique selling points (What makes your product/service different from everyone else's) and what potential spin-off products of services might be.
2. The pricing of your product or service
2. The pricing of your product or service
Price is a critical part of your marketing mix. Choosing the right price for your products or services will help you to maximise profits and also build strong relationships with your customers. By pricing effectively you will also avoid the serious financial consequences that can occur if you price too low (not enough profit) or too high (not enough sales).
Price is a critical part of your marketing mix. Choosing the right price for your products or services will help you to maximise profits and also build strong relationships with your customers. By pricing effectively you will also avoid the serious financial consequences that can occur if you price too low (not enough profit) or too high (not enough sales).
3. Your position (place) in the marketplace
3. Your position (place) in the marketplace
Whether it's a retail store, online shop or on social media, 'place' refers to the channels and locations for distributing your product, related information and support services. This is how you will position your product in the marketplace, it's the location where a product can be purchased. Often referred to as the distribution channel, this can include any physical store (e.g supermarket) as well as virtual stores (e.g eBay) online.
Whether it's a retail store, online shop or on social media, 'place' refers to the channels and locations for distributing your product, related information and support services. This is how you will position your product in the marketplace, it's the location where a product can be purchased. Often referred to as the distribution channel, this can include any physical store (e.g supermarket) as well as virtual stores (e.g eBay) online.
Being in the right location can be a deciding factor in whether a customer buys from you or not. To find out where your ideal customer is buying from it's worth doing some market research.
Being in the right location can be a deciding factor in whether a customer buys from you or not. To find out where your ideal customer is buying from it's worth doing some market research.
4. The promotion of your product of service
4. The promotion of your product of service
How do you promote and market your business now (or intend to)? Regardless of how good your business is, if you don’t promote it and tell people you exist, it’s unlikely you will make many sales. Promotion is about attracting the right people to use and reuse your business. There are a number of techniques to use and they can be combined in various ways to create the most cost effective strategy for your needs. This can include online, branding, public relations and advertising.
How do you promote and market your business now (or intend to)? Regardless of how good your business is, if you don’t promote it and tell people you exist, it’s unlikely you will make many sales. Promotion is about attracting the right people to use and reuse your business. There are a number of techniques to use and they can be combined in various ways to create the most cost effective strategy for your needs. This can include online, branding, public relations and advertising.
5. The people in your business (e.g. salespeople, staff)
5. The people in your business (e.g. salespeople, staff)
If you have employees in your business, they can influence the marketing of your products and services. Knowledgeable and friendly staff can contribute to creating satisfied customers, and can provide the unique selling experience that an organisation is often seeking. If an outstanding team provides a competitive advantage, then the quality of recruitment and training becomes essential to achieving your marketing objectives. Make sure you have processes and plans in place to get the most out of your team.
If you have employees in your business, they can influence the marketing of your products and services. Knowledgeable and friendly staff can contribute to creating satisfied customers, and can provide the unique selling experience that an organisation is often seeking. If an outstanding team provides a competitive advantage, then the quality of recruitment and training becomes essential to achieving your marketing objectives. Make sure you have processes and plans in place to get the most out of your team.
6. The process represents the buying experience
6. The process represents the buying experience
Process represents the buying experience the customer gets when they buy your product or service. For example, the way a fine bottle of wine is presented and served in a restaurant, the reaction of a business to a complaint or the speed of delivery in a fast food outlet.A poor process can undermine the other elements of the marketing mix. Budget airlines, for example, may offer very competitive headline prices, but if the final price is inflated by additional charges such as baggage charges and administrative fees, customers may begin to feel they have been taken advantage of.
Try to document your key processes and procedures so your staff and team can apply the process.
Process represents the buying experience the customer gets when they buy your product or service. For example, the way a fine bottle of wine is presented and served in a restaurant, the reaction of a business to a complaint or the speed of delivery in a fast food outlet.A poor process can undermine the other elements of the marketing mix. Budget airlines, for example, may offer very competitive headline prices, but if the final price is inflated by additional charges such as baggage charges and administrative fees, customers may begin to feel they have been taken advantage of.
Try to document your key processes and procedures so your staff and team can apply the process.
7. The physical environment where the good/services are presented
The physical environment where your products or services are sold and delivered can have a significant impact on how your customers' experience your business. The physical environment can be the quality of the furnishings in your consulting rooms, the design of your reception area or website.
7. The physical environment where the good/services are presented
The physical environment where your products or services are sold and delivered can have a significant impact on how your customers' experience your business. The physical environment can be the quality of the furnishings in your consulting rooms, the design of your reception area or website.
Creating a positive physical environment doesn’t have to be costly – a vase full of fresh flowers or a creative window display can make a big difference.
Creating a positive physical environment doesn’t have to be costly – a vase full of fresh flowers or a creative window display can make a big difference.
Sales Strategies
Sales Strategies
We will conduct a comprehensive 1-2 day evaluation on site with fresh eyes of your business sales team. We will point out any lack of sales skills, knowledge and training from your team. Then, we will provide you with a sales plan and train your team so that your sales growth begins right away.
We will conduct a comprehensive 1-2 day evaluation on site with fresh eyes of your business sales team. We will point out any lack of sales skills, knowledge and training from your team. Then, we will provide you with a sales plan and train your team so that your sales growth begins right away.
Distribution Channels
Distribution Channels
If you would like to export you product line into new markets, we have the distributors in Latin America, Caribbean and North America to help you position your products in a strategic position.
If you would like to export you product line into new markets, we have the distributors in Latin America, Caribbean and North America to help you position your products in a strategic position.
Request More Information
Request More Information